Hi, I’m Shauna 👋

A creative mind with a marketing mindset.

Digital Marketing Executive | Content Creator | Storyteller

I bring brands to life through creative content, digital strategy and meaningful storytelling.

From social media campaigns and videography to website development and SEO, I combine creativity with a results-driven approach.

Explore my Work

A Little About Me

I’m Shauna Keenan, a Digital Marketing Executive with a passion for creativity, storytelling and bringing brands to life.

My experience spans social media management, digital campaigns, photography, videography, website development and SEO. From capturing the atmosphere of race days at Kilbeggan Racecourse to developing digital experiences for Irish businesses, I enjoy combining creative ideas with strategic thinking.

I hold a First Class Honours degree in Digital Marketing, was awarded Silver for Best Student at the 2026 Digital Media Awards.

I believe the best marketing doesn’t just capture attention. It creates a connection.

My Portfolio

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WHY THIS MATTERS

AI is moving fast. I want to know what that actually means for real life.

AI adoption is moving incredibly quickly, but most people are still figuring out what it actually means for their everyday lives, careers and businesses. That’s exactly what I’m testing in public.

53%

GENERATIVE AI ADOPTION REACHED 53% IN JUST THREE YEARS

Stanford’s 2026 AI Index says generative AI reached 53% adoption faster than either the personal computer or the internet.

1 in 6

OF THE WORLD’S POPULATION IS NOW USING GENERATIVE AI

Microsoft’s AI Economy Institute estimates that roughly 1 in 6 people worldwide now use generative AI.

88%

OF SURVEYED ORGANISATIONS NOW USE AI

In McKinsey’s 2025 global survey, 88% of organisations reported using AI in at least one business function but only 7% said it had been fully scaled across the organisation.

Why I’m Doing this Now

I started my Digital Marketing degree in 2022, the same year ChatGPT was released.

Four years later, I’ve graduated with a first-class degree into an industry that is already being reshaped by the technology I was barely using when I started.

I’m 35. I have children depending on me. I went back to college because I wanted more stability, more options and a future I could build on. And I can’t afford to keep starting over.

I don’t know exactly what AI will do to my industry, or to work more broadly. But I don’t want to spend the next five years hoping nothing changes and then discover that I ignored what was happening in front of me. So instead of pretending AI isn’t happening, or blindly assuming it will solve everything.

I’m spending a year learning it properly. What can it genuinely help with? What does it make worse? What should we never outsource to it? And can learning to use it make me more capable rather than less? That’s the experiment.

THE HUMAN BEHIND THE EXPERIMENT

Shauna Keenan

I’m a newly graduated digital marketer, creator and solo mum of two. On my 35th birthday, I’m starting a 365-day experiment to see whether AI can help me get more organised, create new sources of income, and completely change the direction of my life. But this isn’t just about me.

It’s for anyone who feels like they have more potential than their current life reflects. Anyone with big ideas, too many tabs open in their brain, limited time, or the feeling that they’re somehow behind. I’m testing what happens when you use AI not just to write emails or make content, but to actually help you build a better life. I’ll share what works, what fails and what I learn along the way, so you can decide what’s worth trying in your own life.

Read my Story